James
Mann
How
To Build A Website Faster, Better & For Your Target Group
by James P. Mann
Are you aware that 90% of the web site on the Internet today are
a waste of time and space. You have probably been on some of the
sites I am referring to. Those web site you arrive at after you
do a search from you favorite Search Engine only to find that
it was not even what you were looking for.
This is the point of this article. Why are people creating these
web sites that are doing what they think they are.
Creating a web site is actually quite easy today with all the
tools available to new netrepreneurs. You can get tools and
resources that will help you create a great looking web site
in just minutes instead of the hours and days it took only a
few short years ago.
Perhaps this is where the problem begins. No real thought has
to go into what makes a great web page.
So don't let yourself be deceived. A great looking web page
does not mean you have a great web site. There is much more
to a web site than just making it look great, and yes that
is important also.
Building a better web site faster doesn't mean that you are
going to build it in minutes. I means that you will build it
effectively and in that way you will not spend months trying
to figure out why it does not produce results.
Going back to search engines for a moment. Think about what
you do to find something on the internet. You type in your
search criteria using KEYWORDS and PHRASES, correct. Then
when you go to the web site you find that you did not get
a web site that supplies you with what you searched for.
This happens because people either put keywords in their
web site to attract anyone to their web site or they just
don't have any idea about how to use keywords and phrased
to focus on specific target groups.
Your first time saving tip is:
-----------------------------------------------------------
If you want a great web site that does what you want it to
do you must learn a few things about your target group.
-----------------------------------------------------------
Now you may be asking yourself what the heck is Jim talking
about. Target Group??
Yes, your target group. That group of people that want and
need your product or service. You need to know what they are
looking for. What they expect to see and feel when they get
to your web site.
Getting 100 people to your web site that want or need what
you have is far better than 1000 that arrive at your site
only to find that you do not have what they thought you
had. Focus on who you want on your site and why.
One of your priority goals should be to complete a study
that helps you to focus on every area you need to focus on
that will make you an expert on your target group.
Find out what makes your target group tick. Why are they
who they are.
Do a demographic study.
-----------------------------------------------------------
de·mog·ra·phy
The study of the characteristics of human populations, such
as size, growth, density, distribution, and vital statistics.
-----------------------------------------------------------
- What makes these people who they are and the perfect choice
for your product or service.
- Why are they your best choice over other groups of people.
- Do they fit into a specific age group. Like Baby Boomers.
Is you product directed toward people that are 50 or
older like me?
Is your product something that is useful to teens.
- Does their location make them a candidate for your product
or service.
- Is your product gender specific.
List every BENEFIT your product or service has and then figure
out who needs your product and why.
Then take your list and study each item. Once you have done
this you can make a new list that gives you more data about
the type of people that you want coming to your web site.
If you make your first goal to study your target group before
you ever build your web site you will indeed build a better
web site and faster than 90% of other people.
-----------------------------------------------------------
This is just one of iNET Strategies Inc's sections found
in our Seven Success Steps Series eBook
James P. Mann
Building A Better Content Based Keyword Focused Web Site
http://www.inetstrategiesinc.com/index.html
copyright 2003 - All Rights Reserved
-----------------------------------------------------------
by James P. Mann
Are you aware that 90% of the web site on the Internet today are
a waste of time and space. You have probably been on some of the
sites I am referring to. Those web site you arrive at after you
do a search from you favorite Search Engine only to find that
it was not even what you were looking for.
This is the point of this article. Why are people creating these
web sites that are doing what they think they are.
Creating a web site is actually quite easy today with all the
tools available to new netrepreneurs. You can get tools and
resources that will help you create a great looking web site
in just minutes instead of the hours and days it took only a
few short years ago.
Perhaps this is where the problem begins. No real thought has
to go into what makes a great web page.
So don't let yourself be deceived. A great looking web page
does not mean you have a great web site. There is much more
to a web site than just making it look great, and yes that
is important also.
Building a better web site faster doesn't mean that you are
going to build it in minutes. I means that you will build it
effectively and in that way you will not spend months trying
to figure out why it does not produce results.
Going back to search engines for a moment. Think about what
you do to find something on the internet. You type in your
search criteria using KEYWORDS and PHRASES, correct. Then
when you go to the web site you find that you did not get
a web site that supplies you with what you searched for.
This happens because people either put keywords in their
web site to attract anyone to their web site or they just
don't have any idea about how to use keywords and phrased
to focus on specific target groups.
Your first time saving tip is:
-----------------------------------------------------------
If you want a great web site that does what you want it to
do you must learn a few things about your target group.
-----------------------------------------------------------
Now you may be asking yourself what the heck is Jim talking
about. Target Group??
Yes, your target group. That group of people that want and
need your product or service. You need to know what they are
looking for. What they expect to see and feel when they get
to your web site.
Getting 100 people to your web site that want or need what
you have is far better than 1000 that arrive at your site
only to find that you do not have what they thought you
had. Focus on who you want on your site and why.
One of your priority goals should be to complete a study
that helps you to focus on every area you need to focus on
that will make you an expert on your target group.
Find out what makes your target group tick. Why are they
who they are.
Do a demographic study.
-----------------------------------------------------------
de·mog·ra·phy
The study of the characteristics of human populations, such
as size, growth, density, distribution, and vital statistics.
-----------------------------------------------------------
- What makes these people who they are and the perfect choice
for your product or service.
- Why are they your best choice over other groups of people.
- Do they fit into a specific age group. Like Baby Boomers.
Is you product directed toward people that are 50 or
older like me?
Is your product something that is useful to teens.
- Does their location make them a candidate for your product
or service.
- Is your product gender specific.
List every BENEFIT your product or service has and then figure
out who needs your product and why.
Then take your list and study each item. Once you have done
this you can make a new list that gives you more data about
the type of people that you want coming to your web site.
If you make your first goal to study your target group before
you ever build your web site you will indeed build a better
web site and faster than 90% of other people.
-----------------------------------------------------------
This is just one of iNET Strategies Inc's sections found
in our Seven Success Steps Series eBook
James P. Mann
Building A Better Content Based Keyword Focused Web Site
http://www.inetstrategiesinc.com/index.html
copyright 2003 - All Rights Reserved
-----------------------------------------------------------