williec
Nice
to meet you Joe. I've heard a lot of good things about
your copywriting skills. What would be the biggest tip you would
give to someone wanting to improve their copywriting skills.
I know that at times it jsut best to hire a skilled copywriter but
I thought I would ask for tips on becoming one too :)
Willie Crawford
Louis
Originally
posted by williec
Nice to meet you Joe. I've heard a lot of good things about
your copywriting skills. What would be the biggest tip you would
give to someone wanting to improve their copywriting skills.
I know that at times it jsut best to hire a skilled copywriter but
I thought I would ask for tips on becoming one too :)
Willie Crawford
Hi Willie
I know Joe's busy with his projects, but I really must invite him
back here to answer some outstanding questions. ;)
And for your interest, a case study Joe told me about recently (which
we're actually going to publish soon) is how he made a special offer
on one of his Newbie Club eBooks and it pulled in a small fortune
in just a week.
Even though his Newbie Club products are all pretty inexpensive, it's
the sheer quantity of sales the site does that really adds up.
An overview of the case study is:
The product "Registry For Newbies" had never been a best
seller since it's quite technical in nature (his best-seller to date
has always been "My First Website Builder").
So he made a strictly time-limited special offer available for "Registry
For Newbies" and during one week in January (2004) that product
sold around 1,000 copies at $19.95 each.
The traffic for that came mainly through his Newbie Club email list,
his affiliates, and a couple of JV partners. One JV partner (an affiliate
Joe worked closely with) made about $4,000 in commissions during that
one week.
I found that quite a remarkable case study demonstrating that obviously
very good money can still be made with low-price eBooks if there's
a large enough market for them, and you can profitably reach that
market.
Sincerely,
Louis
Kennon
Originally
posted by Louis
Even though his Newbie Club products are all pretty inexpensive, it's
the sheer quantity of sales the site does that really adds up.
Hey Louis... about this... I am not trying to knock it, but I just
wonder how it goes for Joe on refund requests since the prices
are on the lower end. Ever heard him talk about this aspect?
Kennon:)
Louis
Originally
posted by Kennon
Hey Louis... about this... I am not trying to knock it, but I just
wonder how it goes for Joe on refund requests since the prices
are on the lower end. Ever heard him talk about this aspect?
Kennon:)
Hi Kennon
He's never mentioned any particularly high refund rates on his products.
One reason he mentions that he chooses to price his products very
competitively is because of the target market for that site:
"Newbies"
People who may never have actually purchased online before, and even
if they have may feel very apprehensive and unsure about doing so.
And again because of his target market Joe does get an awful lot of
support requests. But he does have a dedicated support guy which looks
after most of that, so to a large extent that site is "hands
off", apart from writing the newsletter, working on promotions,
and updating products.
Kennon
Originally
posted by Louis
He's never mentioned any particularly high refund rates on his products.
One reason he mentions that he chooses to price his products very
competitively is because of the target market for that site:
"Newbies"
People who may never have actually purchased online before, and even
if they have may feel very apprehensive and unsure about doing so.
Good reasoning it seems to me.
Thanks Louis!
:)