Yoon
Ho Um
Hi
all,
I am wondering how many people
actually print webpages out?
Sure there are those who do the
whole swap-file thing, but what
about the "average joe" who sees
long-copy?
Will he print out the pages, read
and finally decide to purchase?
What about formatting web pages
for better reading when printed out?
What about those hyperlinks that
don't spell out entire URLs? Will
someone really just go back to the
original site and search for those
links they want to view? "Let's see
it should be on the 30th page..."
How many want to order after
reading? Will they do it if there is
a listed ordering number? Why
bother going online, it's a hassle?
Does it really create more sales to
add a "Print this page" icon and link?
Those that do print... are they more
likely to make an eventual purchase?
Is there a higher conversion rate?
Kennon
Yoon,
Alex Mandossian tested for his website... he gets 5-figures every
month from his postcard marketing site. His results improved on
conversion when he used the "print this page" method. I
don't
doubt that this helps in general no matter what the offer is. So,
I
chose to imitate that success.
Kennon :)
Louis
Originally
posted by Yoon Ho Um
Hi all,
I am wondering how many people
actually print webpages out?
Sure there are those who do the
whole swap-file thing, but what
about the "average joe" who sees
long-copy?
Will he print out the pages, read
and finally decide to purchase?
What about formatting web pages
for better reading when printed out?
What about those hyperlinks that
don't spell out entire URLs? Will
someone really just go back to the
original site and search for those
links they want to view? "Let's see
it should be on the 30th page..."
How many want to order after
reading? Will they do it if there is
a listed ordering number? Why
bother going online, it's a hassle?
Does it really create more sales to
add a "Print this page" icon and link?
Those that do print... are they more
likely to make an eventual purchase?
Is there a higher conversion rate?
I really couldn't give you any figures from personal experience, but
from what I've been told:
If your product is more than $20, it's recommended since some *will*
print it out and that can lead to sales down the road.
Make sure your URL is clearly on the page somewhere so they know where
to return to, to purchase.
And I've been told automatically popping up the Print box works well
since it increases people printing out the page and therefore conversions.
Personally speaking though I dislike that tactic because I find it
quite intrusive and that's just another reason I generally browse
with JavaScript turned off.
Yoon
Ho Um
Hi
Kennon & Louis,
Thanks for your replies.
Do you guys(or anyone else) happen
to know how to properly format a page
for printing?
I have seen some sites that have a
"For a printer friendly version of this
page click here" link.
Does it work better if one were to use
Microsoft WORD, convert it to HTML and
print?
A few years back @ my DOT.COM job I
printed out a website's pages - 53!!!
Oops!
jason_ga
Originally
posted by Yoon Ho Um
Do you guys(or anyone else) happen
to know how to properly format a page
for printing?
Usually those sorts of pages have very little in the way of layout
formatting. In other words, they don't use a table and have anything
in the background - they just let the text flow the entire page. This
makes it easy for the browser to reformat the text when it prints
it.
That isn't to say that using tables will make it hard to print the
page. It just won't print well in all browsers, on all systems. (The
browser I use is really braindead when it comes to printing tables,
for example).
It shouldn't take much experimentation to find something that prints
well.
Cheers,
Jason