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Five Top Tips For A Prosperous 2004

According to many market forecasts, 2004 is likely to be a
buoyant year online. These are my top tips for making the
most of it, and ensuring a happy, healthy and prosperous
2004.


1. Seek out new markets and niches, and make them work for
you.

This is a simple technique to find profitable niches for
your business. Download the free Good Keywords software
from goodkeywords.com - this is a virtual crystal ball into
what you should be selling online. Find keywords that have
a high number of searches, and a low number of pages for
those keywords on the most popular search engine, Google.
The ratio between the number of searches, and the number of
results found for that keyword or phrase, determines the
potential profitability of the keyword.

Another method is to use the free trial service at
wordtracker.com.

Create a product or service around the profitable keyword,
and you'll be onto a potential goldmine online.


2. Automate, automate, automate

If you find you are doing something repetitively, is it
something you can automate? Automating a repetitive task is
something that could save you hours, if not days or weeks
of time, in 2004, all of which you could be spending doing
something more worthwhile and profitable.

Automate almost everything you can, wherever possible. An
Internet business allows for a great deal of automation,
from list management to product fulfillment, so take
advantage of it wherever you can.


3. Seek out non-email-reliant profit avenues

With spam filters, overloaded email folders, and increasing
legislation proving ever-more troublesome to legitimate
opt-in email marketers, it's wise to develop branches of
your business that do not solely rely on email for
profitability.

That's not to say email marketing is no longer relevant or
important, it quite clearly is both of these when used
effectively - but my tip for 2004 is to try to find other
supplementary routes to profitability.

For example, a niche area in the search engines (as
outlined in tip 1 above) will bring you a lot of traffic,
without over-relying on email as a traffic and sales
generation tool - and even if you don't have a specific
product, if you combine great content with effective use of
Google Adsense, that's another great income stream for your
business.

Success online is all about not putting all your eggs into
one basket, and developing 'multiple streams of income'. If
you lost your email list(s) overnight, would you still be
profitable?


4. Take more exercise

What? What's that got to do with doing business online?

Well, more than you think. For one, sitting in front of a
computer for 12 hours a day can be detrimental to your
health - and if you don't have your health, you won't have
much of a business.

Getting some regular fresh air and exercise will not only
help to keep you healthy, it will also:

- Increase your energy levels, so you can get a lot more
done in less time.

- Clear your head, so you can concentrate more
effectively.

- Help you to relax and come up with some great ideas for
your business (my best and most profitable ideas come to me
when I'm on vacation, or otherwise relaxed and 'switched
off').

- Boost your confidence and self-esteem, the absence of
which is often at the route of many business failures. When
you're confident, you take more risks, and risk-taking is
closely linked to profitability. If you stay the same, and
take no risks, you're unlikely to move forward in your
business.

And don't forget, while you are exercising, you can listen
to educational tapes and CDs that will help you grow and
learn, all of which can boost your business long-term.


5. Set goals

Close your eyes, and picture yourself at the end of 2004.
Where would you like to be?

If you continue doing what you are doing now, where will
you be, realistically?

Set some goals that will get you from where you are
currently heading, to where you would like to be. Break
those goals down into specific steps that know you can
achieve, and will ensure you reach your goals by the end of
2004.

Refer to your goals regularly, don't be afraid to adjust
them if necessary during the year, and take one step at a
time.
------------------------
Steve Shaw develops software and systems for effective
e-marketing. This article was submitted to hundreds of
targeted publishers and multiple article directories on
auto-pilot, using his powerful article submission service
at http://www.SubmitYOURArticle.com.


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