Info-Profits Talk - Incredible Marketing Examples Marketing MASTER By Jay Abraham

williec

I just finished signing up for Jay Abraham's 2 part, 4 hour internet marketing teleseminar. I initially went to the site to study the
sales copy and the entire process that Jay, Stephen Pierce and Rich Schefren use. It's absolutely beautiful.

You can see it in action and study it on my discussion forum at:
http://williecrawford.com/cgi-bin/index.cgi While there,
sign up for my free weekly ezine using the box in the menu bar :-)

If you just go through the process to the order form you see:
- A totally masterfully created audio message
- A killer sales letter that incorporates everything Jay teaches including massive risk reversal... he doesn't even bill you until after the second call and then you are allowed time to send an email saying you don't want to be billed!
- Truely valuable bonuses.
- And an irresistible upsell at the order form.

Like many here, I am a big fan of Jay's. I kept a set of the audiotapes from his $25,000 seminar in my car most of the time when traveling (it's better than many of the radio stations available to me). Of course the whole key is not just listening, and learning, but
USING what you learn.

Still, take a look at the PROCESS. It's very insightful.

Willie Crawford

Louis

Originally posted by williec
I just finished signing up for Jay Abraham's 2 part, 4 hour internet marketing teleseminar. I initially went to the site to study the
sales copy and the entire process that Jay, Stephen Pierce and Rich Schefren use. It's absolutely beautiful.

You can see it in action and study it on my discussion forum at:
http://williecrawford.com/cgi-bin/index.cgi While there,
sign up for my free weekly ezine using the box in the menu bar :-)

If you just go through the process to the order form you see:
- A totally masterfully created audio message
- A killer sales letter that incorporates everything Jay teaches including massive risk reversal... he doesn't even bill you until after the second call and then you are allowed time to send an email saying you don't want to be billed!
- Truely valuable bonuses.
- And an irresistible upsell at the order form.

Like many here, I am a big fan of Jay's. I kept a set of the audiotapes from his $25,000 seminar in my car most of the time when traveling (it's better than many of the radio stations available to me). Of course the whole key is not just listening, and learning, but
USING what you learn.

Still, take a look at the PROCESS. It's very insightful.

Willie Crawford

What I also found interesting is that even the upsell on the order page is turned into a special offer for a limited time.

Of course it's easy to do this since this offer expires on a very definite date, but I thought it was presented in a very strong way that really made me give the upsell serious consideration.

williec

Originally posted by Louis
What I also found interesting is that even the upsell on the order page is turned into a special offer for a limited time.

Of course it's easy to do this since this offer expires on a very definite date, but I thought it was presented in a very strong way that really made me give the upsell serious consideration.

Two other things you'll notice are:
1) They don't use a ton of bonuses to convince you that it's a good value. You do get several related bonuses though.

2) The upsell is for an item that you see many internet marketers GIVE AWAY as a bonus. He recognized the value of this product though and doesn't devalue it by giving it away. In fact, he plans on selling it for about the same as the cost of the event afterwards!

Jay talks a lot about knowing the value of your work and letting your customer know the value of your work. This is a good demonstration of that point.

Willie