Phil
The
topic of branding is in my upcoming newsletter. Here is a one of my
key thoughts from it...
Jay Abraham is a perfect example of someone who has branded themselves.
When Jay sells something, he isn't selling an individual product anymore,
he is selling Jay, which is much more valuable.
Very few marketers can sell an e-book or teleclass for near as much
as Jay Abraham. How is Jay different? He isn't the only person in
the world who is an amazing marketer.
It is because he has branded himself better than anyone else.
So, remember that when you are selling products or services, if you
can brand yourself correctly, you can be 10 times more expensive than
your competition and outmarket them 1000 times over.
Take Care,
Phil Graham
Louis
Originally
posted by Phil
The topic of branding is in my upcoming newsletter. Here is a one
of my key thoughts from it...
Jay Abraham is a perfect example of someone who has branded themselves.
When Jay sells something, he isn't selling an individual product anymore,
he is selling Jay, which is much more valuable.
Very few marketers can sell an e-book or teleclass for near as much
as Jay Abraham. How is Jay different? He isn't the only person in
the world who is an amazing marketer.
It is because he has branded himself better than anyone else.
So, remember that when you are selling products or services, if you
can brand yourself correctly, you can be 10 times more expensive than
your competition and outmarket them 1000 times over.
Take Care,
Phil Graham
Hi Phil
I completely agree. The "Jay Abraham" name gives any offer
a lot of credibility, which means people are much more likely to buy.
This was actually a tip I learnt from Terry Dean a couple of years
ago - he mentions that one reason he sells well is because people
know and trust his name.
It makes people feel more secure about ordering, which can then have
quite an impact increasing sales.
The problem can be that it takes quite a while to get "known".
Maybe even years, and you have to have a proven track record.
It probably becomes easier if you only want to get known in a niche
market. Especially when people start talking about you in that way,
which helps your branding.
One example - Dan Kennedy is known as "The Millionaire Maker".
However that's not particularly niche.
An example online would be Alex Mandossian who initially presented
himself as the "Postcard Marketing" expert.
And now has added another niche to put himself forward in as "The
Traffic Conversion Specialist".
And as Alex mentions, when people become clients of his he offers
them wider marketing services like copywriting...etc.
But when he initially presents himself, it's with a narrow focus so
that he stands out of the crowd.
And thinking about it, there's tens or even hundreds of thousands
of people worldwide which at some point would be interested in postcard
marketing.
The tricky part can be how to find and reach those people profitably.
Kennon
Excellent
points, gentlemen!
Phil, glad to see you made your way over here. Maybe we'll be
doing another teleseminar together before long. :)
Kennon:)