Louis
The
full question is:
What subjects could you write about that have *nothing* to do with marketing?
I feel that a lot of marketing products appear because people know there's a market for them, because that's where their interest for marketing first came from.
However, there's a wealth of subjects out there that people are interested in, that have little competition.
Examples of very successful information products that are not marketing related at all:
Willie Crawford's cookbook at:
http://www.chitterlings.com
Ken Silver's lotto handbook at:
http://www.honestlotto.com
A product on how to make money with online casinos:
http://www.casinogamblingexposed.com
A product about the UK property market:
http://www.property-course.com/success.htm
And another example of course is Joe Robson's:
http://www.newbieclub.com
That's to do with "how to use your PC".
I've seen some potentially very lucrative subject matters have information products marketed in an absolutely abysmal way - it wouldn't be hard to compete against such sites.
One potential problem is if you're not an expert in a potentially popular subject.
One option perhaps then is to do a ton of research, write something, and back up everything you write with real life case studies and facts.
Or perhaps get a testimonial or an introduction or even a chapter written by someone who's a proven expert in that field. Or even an interview with them - to give the product that extra level of credibility.
Just as an initial example here that comes to mind - George Chapin (one of the moderators here) has written an eBook about mortgages. That's correct isn't it George?
What subjects could you write about that have *nothing* to do with marketing?
I feel that a lot of marketing products appear because people know there's a market for them, because that's where their interest for marketing first came from.
However, there's a wealth of subjects out there that people are interested in, that have little competition.
Examples of very successful information products that are not marketing related at all:
Willie Crawford's cookbook at:
http://www.chitterlings.com
Ken Silver's lotto handbook at:
http://www.honestlotto.com
A product on how to make money with online casinos:
http://www.casinogamblingexposed.com
A product about the UK property market:
http://www.property-course.com/success.htm
And another example of course is Joe Robson's:
http://www.newbieclub.com
That's to do with "how to use your PC".
I've seen some potentially very lucrative subject matters have information products marketed in an absolutely abysmal way - it wouldn't be hard to compete against such sites.
One potential problem is if you're not an expert in a potentially popular subject.
One option perhaps then is to do a ton of research, write something, and back up everything you write with real life case studies and facts.
Or perhaps get a testimonial or an introduction or even a chapter written by someone who's a proven expert in that field. Or even an interview with them - to give the product that extra level of credibility.
Just as an initial example here that comes to mind - George Chapin (one of the moderators here) has written an eBook about mortgages. That's correct isn't it George?