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How To Use PopUps With Google Adwords
Copyright © 2004 Steve Shaw
One of the common issues that marketers face when using
Google Adwords, is that the use of popups on the target
page for their ad is not permitted. Many Adwords
advertisers just completely remove popups from their web
site, which can not only significantly damage the
profitability that results from other traffic sources, but,
as we shall see, it is also not entirely necessary. This
article looks at alternative solutions, which when
implemented can virtually double the ROI (Return On
Investment) for Adwords ads.
It is well recognized that by capturing the visitor's email
address, and then following up with them via an effective
auto-responder campaign, marketers can more than double
their chances of clinching the sale. Popups can be a very
effective way of doing this, often helping to convert 50%
of more of visitors to subscribers.
With Google Adwords however, because popups are not
permitted, you need to look for other ways in which you can
maximize the visitor-to-subscriber conversion ratio, and
thereby also maximize the value you get out of each
click-through to your web site.
Here are three main ways in which you can do this:
1. Set your target page for your ad as a so-called 'name
squeeze' page - this means the whole page you direct them
to is focussed on one thing, to get their name and email
address, following which you can always redirect them to
your normal sales page to try and 'make the sale'. You
still need to make sure of course that your ad accurately
reflects your target page.
As an example of how to do this, let's say you sell cheap
widgets, and your ad is displayed for the keywords 'cheap
widgets'. Write a report or an ebook on 'How To Choose The
Best Cheap Widget' and offer it for free on your name
squeeze page, in return for their email address.
2. Use a special type of popup that doesn't actually
display in a new browser window, but 'hovers' over your
existing web page - this type of popup is not detected by
Google (nor for that matter can they be prevented by popup
blocker technology), and works in a similar way to dynamic
menus, which of course are perfectly permissable. I have
been using this type of popup very successfully for many
months in conjunction with Adwords.
You can get a free copy of the software I use by sending a
blank mailto:optinover@takanomi.par32.com.
3. Put popups on other pages - Google does not stipulate
that you should no popups on your web site, only on the
target page for your ad. This means that if your target
page encourages visitors to click through to other areas of
your web site, you can add put popups on these other pages
to help capture your visitors email address.
For example, if you have a long sales letter, try splitting
it up onto two or more pages. Your popup(s) can be placed
on any of the other pages. I use PopUpMaster Pro to ensure
that the popup does not appear if certain links are pressed
- this means that you don't show the popup to visitors who
click through to read other pages of the sales letter or to
order, but otherwise (if they leave your web site) you show
them an exit popup to try and grab their email address
before they are 'lost forever'.
Use one of the above methods, and you should find that you
capture the details of many more visitors who click through
from your Google Adwords ad - and by doing this, together
with an effective autoresponder campaign, your return on
your ad could greatly increase too.
------------------------
Steve Shaw creates systems and software for effective
e-marketing. For the technical edge on e-marketing, and to
claim some valuable bonuses, you can subscribe to his
popular newsletter at http://takanomi.com/newsletter.
How To Use PopUps With Google Adwords
Copyright © 2004 Steve Shaw
One of the common issues that marketers face when using
Google Adwords, is that the use of popups on the target
page for their ad is not permitted. Many Adwords
advertisers just completely remove popups from their web
site, which can not only significantly damage the
profitability that results from other traffic sources, but,
as we shall see, it is also not entirely necessary. This
article looks at alternative solutions, which when
implemented can virtually double the ROI (Return On
Investment) for Adwords ads.
It is well recognized that by capturing the visitor's email
address, and then following up with them via an effective
auto-responder campaign, marketers can more than double
their chances of clinching the sale. Popups can be a very
effective way of doing this, often helping to convert 50%
of more of visitors to subscribers.
With Google Adwords however, because popups are not
permitted, you need to look for other ways in which you can
maximize the visitor-to-subscriber conversion ratio, and
thereby also maximize the value you get out of each
click-through to your web site.
Here are three main ways in which you can do this:
1. Set your target page for your ad as a so-called 'name
squeeze' page - this means the whole page you direct them
to is focussed on one thing, to get their name and email
address, following which you can always redirect them to
your normal sales page to try and 'make the sale'. You
still need to make sure of course that your ad accurately
reflects your target page.
As an example of how to do this, let's say you sell cheap
widgets, and your ad is displayed for the keywords 'cheap
widgets'. Write a report or an ebook on 'How To Choose The
Best Cheap Widget' and offer it for free on your name
squeeze page, in return for their email address.
2. Use a special type of popup that doesn't actually
display in a new browser window, but 'hovers' over your
existing web page - this type of popup is not detected by
Google (nor for that matter can they be prevented by popup
blocker technology), and works in a similar way to dynamic
menus, which of course are perfectly permissable. I have
been using this type of popup very successfully for many
months in conjunction with Adwords.
You can get a free copy of the software I use by sending a
blank mailto:optinover@takanomi.par32.com.
3. Put popups on other pages - Google does not stipulate
that you should no popups on your web site, only on the
target page for your ad. This means that if your target
page encourages visitors to click through to other areas of
your web site, you can add put popups on these other pages
to help capture your visitors email address.
For example, if you have a long sales letter, try splitting
it up onto two or more pages. Your popup(s) can be placed
on any of the other pages. I use PopUpMaster Pro to ensure
that the popup does not appear if certain links are pressed
- this means that you don't show the popup to visitors who
click through to read other pages of the sales letter or to
order, but otherwise (if they leave your web site) you show
them an exit popup to try and grab their email address
before they are 'lost forever'.
Use one of the above methods, and you should find that you
capture the details of many more visitors who click through
from your Google Adwords ad - and by doing this, together
with an effective autoresponder campaign, your return on
your ad could greatly increase too.
------------------------
Steve Shaw creates systems and software for effective
e-marketing. For the technical edge on e-marketing, and to
claim some valuable bonuses, you can subscribe to his
popular newsletter at http://takanomi.com/newsletter.