williec
REAL Internet Gurus' Secret #1
Copyright 2004 By Willie Crawford

To become a big on-line success, you need to study and
model those who have already done what you intend to
accomplish. You need to learn from teachers, coaches,
and mentors who have already figured out the formula.

In choosing who you are going to learn from, you need to
be able to discern the fakes from those who've actually
DONE what they're offering to teach you. You need to
develop the skill of discovering those whom I often call
"The REAL Gurus."

The skill of finding and learning from the real gurus isn't
as hard as you would first think. That's because they
all possess many common traits. Find someone who
exhibits most, or all of these "guru traits," and you've
found "the real deal." Today, let's look at one of the most
glaring traits...

Real Internet gurus' secret number 1 is that they're all
people of action. They see something that's a great idea,
something that they want to test, something that needs doing...
and they do it!

While most of us come up with lots of great ideas, we seldom
act upon them. While many of us read tons of books and
articles, make notes on the key ideas they offer, and even plan
on implementing them "when time permits," we rarely get
around to just doing it!

The super successful on-line entrepreneurs that I know are just
the extreme opposite. My coach is a perfect example. We'll
discuss a problem or project, come up with a solution we agree
upon, and then he strongly suggests that I do it right away.
In-fact, he'll say something like "let's do that by tomorrow and
then track the results."

This millionaire guru knows that ideas are a dime a dozen and
that ideas never made anyone rich or wildly successful. Taking
action did.

Spend any time around super successful people and you'll see
this trait exhibited constantly. They'll be in a conversation with
someone and after a great idea is discussed, they'll turn to
their assistant or webmaster and say, "Take care of that
tomorrow for me."

That's another trait they all exhibit too - they know how to
delegate and use others so that they aren't overwhelmed. This
is a trait we'll cover in another article though.

When you really think about this very simple trait of taking
IMMEDIATE action, you'll see that it IS a very important trait.
It's what'll gives you a supreme advantage in the marketplace.
While your competitors are thinking about it, you'll be doing it.
The winners take the idea or product to market first! While
others spend a lot of time studying an idea, gurus get known
as the ones who "introduced" the idea or product to market.

I'm sure you've seen the above demonstrated over and over
again. You come up with a great idea, and jot it down
somewhere. It's an absolutely brilliant idea. Three months later,
you see some famous "guru" marketing "your" idea.

What just happened when you see your idea being marketed by
someone else? The time was right for the product or service.
Conditions were ideal and that's part of what generated the idea.
Circumstances and real need generated the idea. Many people
came up with the idea, or similar ideas, at the same time. Most
took no action. That one trait, the habit of taking decisive action,
is what continuously gives some people the edge!

You see this over and over throughout history. The people who
become rich and famous aren't necessarily the first to come up
with an idea.... they're the ones who did what it took to make it
happen. Wilbur and Orville Wright weren't the first to come up
with the idea of an airplane very similar to the one that caused
history books to record them as aviation pioneers. They are
remembered because they possessed guru trait number 1.

Now that you are aware of this trait on a conscious level, you'll
start to notice it more in those you deal with on the Internet. As
you spend time studying the big names in your niche, you'll see
it over and over again in a select few. You'll smile, and nod your
head, because you now know REAL Internet Gurus' Secret #1.

Make that secret a part of you... a part of your habit pattern, and
you're well on your way!

Willie Crawford is a speaker, published author, seminar host,
consultant, corporate president, and genuine Internet
marketing guru. He shares his extensive expertise in building
a successful online empire through his free 20-lesson Internet
Business Success Course at : http://WilllieCrawford.com

chane
"Gurus" are overrated and becoming a thing of the past. I know tons of people who will NEVER touch another program by Mark Joyner, Brian Garvin or any of those guys - including myself. They have had way too many failures and are way too much hype. They will put their name on anything, hype it up like crazy and drop out of the program in less than 60 days to "pursue other interests."

Honestly, these are the LAST people I want to be like or learn from.

I personally think the "gurus" have turned this industry into a "who can be the most slick used car salesman?" type of contest and quite frankly, they make me sick. They got rich from TEACHING methods, not from APPLYING these methods. If these methods were truly the greatest thing since ice cream, they would NOT sell them to me for a limited time only for $19.95.

They will only sell them for that price after a certain formula doesn't work anymore because they have beat it to death.

I'm sick of the gurus selling their little ebooks from their one page sites guaranteeing the success of the newbies who buy these books. The only people who make money are the ones SELLING the books, not the ones BUYING the books. But, as long as people are that naive, I suppose "gurus" will always be around.

But, for many of us who have been around the block a few times...Gurus are simply kings of hype. And we pay no attention to them.

williec
Part of what you say is true, but did you read the article.
The trait described in the article is one I have seen in successful
people both online and offline.

I coach a lot of people both formally and informally. Some of them
begin by telling me what courses they've taken or what semianrs
they've attended, and that much of the stuff doesn't work. I take
them back and point out 20-30 things in any of those products
that do work and that will make them a lot of money if they just
follow-thru and apply them. These are simple things that when
you read them you say "of course," yet most people aren't doing
them. Those lessons include:

- Sell a solution to a problem
- Deal with your customers on an individual basis
- Use online and offline methods
- Use upsells and cross-sells on your sales page
- Make your sales copy about the customer instead of product
or company centered
- Test everything
- Off the product in many different formats
- Ask satisfied past customers for referrals and/or more
business
- Out source much of the work so that you can focus on what
you do best

I fully expect to make over $1 million online this year using stuff that I learned from many of the gurus :-)

I also will earn a substantial income offline because I listended to them when they told me that my market will tell me what it wants. A big part of that will be delivered to target markets via direct mail campaigns and classifed ads in mainstream publications. A simple example will be that my market suggeted I use my cookbook as a fundraiser is certain demographic market segments. That took me from making sales of 1-3 copies to sales of hundreds of copies at a time... big difference.

It is true that you won't discover the secret of a longer happy life in a $20 ebook. I discovered it in a free ebook :-) Part of the reason that some people get frustrated is because you only get part of the puzzle in $20 ebooks. The part left out is EXACTLY how the authors are sometimes doing it... their business plan. The reason is because, if they put that in their $20 ebook, then 2 days later they would have 200 people with sites identical to theirs competing directly with them. People often don't adopt and modify what they learn. They sometimes copy it exactly.

I have seen an ebook that details online businesses earning $100,000 to $18 million selling things OTHER THAN internet marketing how to stuff. In this ebook, the people do give away much of how they do business. The ebook won't even be on the market until next week. When I read the pre-release manuscript, I questioned in the back of my mind whether or not these people had shot themselves in the foot... but I don't think so. There is actually a person online earning $950,000+ selling SOCKS over the net.

My article did reveal a big key to success online or offline. The term guru is perhaps overused these days. I actually like the Japanese term sensei more. When I first started studying karate
around 25 years ago, I understood that term to mean "teacher." Now I've grown to understand that term simply to mean, "one who has gone before." When I look at the guru's out there, that's all I see.... someone who has blazed the trail before me and is willing to share tidbits with me IF I'm open to listening, testing, and applying.

Willie Crawford

chane
Willie, yeah, I agree with you about people of action. However, many people online still don't know how to take action or don't feel like they have enough to start with financially to take action. The hardest part is taking that first action or jumping in that first business venture. After that people act faster and faster.

There are many excellent free e-books. It's hard to find them amongst all the trash, but I have at least 100 on my computer that I want to read and I find more everyday WITHOUT looking. So, I rarely pay for an ebook.

My favorite ebooks & ecourses are not by the internet marketing gurus but, by the Robert Kiyosakis, Napoloeon Hills, Bob Proctors and Tony Robbins type "gurus". The teachers of life strategies, not internet marketing strategies. I trust them.

There are very few internet marketing gurus I trust, strictly because of the outrageous amount of hype they use. It's so obviously phony & unnecessary to me. Even if I did want to buy the product from some of these gurus, I pass just because I feel like they insult my intelligence when I read their ad.

All I want is a genuine and honest description of what's in their ebook. If you need some examples of what I am talking about, I would be more than happy to find some for you. The hype scares me away and it seems like all the gurus are using it.

Yes, Willie, I think you and I should be the first to break free from the word "guru" and start using the words sensei, coach, teacher, specialist or mentor.

I would be way more inclined to listen to a teacher or a coach then some big shot guru. Of course for most, especially the new people a guru might lose some sales if people don't think he is an almighty master.

But, there are still plenty of us who can see through the hype and we know who the "real" gurus are. They don't have to let us know 20 times over in their one-page sales letters.

By the way, what was that free e-book were you discovered the secret of a longer happy life? :) Do tell.

wordmuse
The biggest problem IMO is that too many people don't
think things through. There's an old saying by an old-
time guru: "I can show you the door - only you can walk
through it." This "walking through it" is precisely
the "thinking it through."

Does "the door" make sense? Do you want to take a
chance on it even if it doesn't make sense (there's
sometimes great learning and profit in taking such
risks - but you've ought to be smart about it).

Who does the guru look to? Another guru. Why?

Who does the guru look to? Himself or herself. Why?

Can you find your "niche" within your focus? If not,
then I say, for whatever it's worth, that you have not
found YOUR niche. It may be *a* niche, but it's not
yours. And no guru anywhere can give you YOUR niche;
again, IMO.

Action? Yes. But which action. Life is full of choices.
How do you know which actions to take. The "guru"
crosses the street. You say, "Ahh, I must cross the
street." But you do not realize that the guru had a
green light and you had a red one. The guru
"magically" walks across unscathed. You end up fighting
for your life on a hospital bed. "But I did the same
action," you complain.

The charlatan guru only smiles. The real guru tells you
about traffic lights and cars.

Finding a real guru is tough work. And, regardless, a
guru is no substitute for brains, heart and guts.

Now - what do YOU want to do today?

To success!

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