Info-Profits Talk - Pricing Non Marketing Books

jcolanzi

Hi,

With so many marketers moving to the various niche markets, I'm curious how you price non marketing eBooks?

Do you go by the niche, by the size of the ebook or do you use some other method?

John

Louis

Hi John

I would initially look at similar products to see at what kind of price they're selling, and potentially how well they're selling (check ClickBank marketplace, Alexa...etc.)

It's also a consideration - how much are people prepared to pay?

You can also test lots of different price points, see how that affects sales, and then over time decide upon the most profitable one.

For choosing a price, I generally go with:
What's a reasonable price?

What price makes it actually worth while for me, for the sales volume I'm *potentially* expecting?

Do you perhaps want to make lots of sales at a lower price, or less sales at a higher price?

And of course perception comes into it - what do people expect to pay for such an item?

It's tricky, and I wouldn't say there's any one answer to it.

And as with any product - there's always a danger that people don't actually want it, so the price won't make much difference in that case.

But that's what I would do - do some initial market research, try to make the offer very strong, choose a reasonable price, and see how the market reacts.

Perhaps over time test different price points.

But, a tip I was given once by Joe Robson - he's not too worried testing every single variable in an offer to try to get as much income out of it as possible - as long as it's working pretty well for him, he said that he'd rather spend his time launching another product.

And again, as mentioned you don't know how people are going to react. Some products get a "So?" response. Others sell like hotcakes.

Now - I can speak from experience since this is my own product...

This product of mine pretty much beat all my expectations:

http://www.reprintrightseverymonth.com/products/99MinutesVolume07

To be as hugely popular as it is. Some people selling it are getting as good as 16% conversion ratios (one customer from every six visitors) which just goes to show that you can't tell beforehand.

I don't know if this helps at all?

Sincerely,
Louis

jcolanzi

Louis,

Thanks. You gave me a lot to think about.

I've been reading both sides of the pricing startegy and your input really helps.

John